THE EFFECT OF MEDIA ADVERTISEMENT ON SALES OF CONSUMER GOODS IN SOME SELECTED MARKETING FIRMS IN LAGOS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
STATEMENT OF RESEARCH PROBLEM
It has always been a problem to ascertain whether or not advertising has any correlation or bearing with corporate performance. Also, most people wonder if the amount spent or budgeted on advertisement annually does directly translate to all that is required to say a company has performed.
The focus here will be to have series of corporate performance analysis in terms of top-line and bottom-line growth i.e Revenue and Profit matched against Advertisement cost over several years (minimum of 5 years). This could also be drilled down on various product brand performance during the same period as highlighted above. Corporate performance is vital to the organization continual existence.
Technological advancement in the economy has led to change of the taste of some passengers. The problem then arises of the need to enlighten the targeted market and make them aware of the current and advanced state of the products and services.
This study is thus an attempt to assess the impact or effect of media advertisement on sales of consumer goods.
1.3 OBJECTIVES OF THE STUDY
The main objectives of this study it to examine the effect of Advertising campaign on sales of consumer goods. To achieve this, the following specific objectives shall be our guide.
To determine the impact of media advertising enhances consumer’s patronage of consumer’s goods.
To determine whether media advertising activities influenced consumer buying behaviour and increase consumption pattern.
To determine whether media advertisement enhances consumer’s loyalty.
Related Project Materials
PREDICTING STUDENTS PERFORMANCE USING FUZZY LOGIC
BACKGROUND TO THE STUDY
The increasing demand for education in Nigeria especially tertiary education has been an issue i...
ASSESSMENT OF ENERGY GENERATION POTENTIAL FROM SOLID WASTES IN ABUJA MUNICIPAL
ABSTRACT There are improper solid waste management processes in Abuja metropolis which leads to causes of ill health and environmental hazards to i...
THE EFFECTS OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AND PRODUCTIVITY
ABSTRACT
This study examines the effect of organizational culture on employee performance and organizational productivit...
THE CAUSES OF DEVIANT AND DELINQUENT BEHAVIOUR AMONG STUDENTS IN EMOTAN GIRLS GRAMMAR SCHOOL IN OREDO LOCAL GOVERNMENT AREA OF EDO STATE
ABSTRACT
The research work is aimed at finding out the cause of deviant and delinquent behaviour among students in E...
EFFECTIVE MARKET CAPITALIZATION AND THE NIGERIA STOCK MARKET GROWTH
ABSTRACT
The capital market is one the compartment of financial system that promote savings and investment in an economy, by providing th...
A SURVEY ON DIROFILARIA IMMITIS AND ITS PREVALENCE IN DOGS IN ZARIA
EXCERPT FROM THE STUDY
Dirofilaria immitis: Is a common parasite of dogs (and some oth...
BANKING DISTRESS IN NIGERIA CAUSES AND IMPLICATIONS
ABSTRACT
Is a condition when the Banking system as a whole has negative capital and current profit are...
CORRUPTION AND ECONOMIC CRIMES IN THE PUBLIC SECTOR OF NIGERIA
BACKGROUND OF THE STUDY
Economic crimes has been described as the manifestation of a criminal act done...
INTRODUCTION TO ARTIFICIAL INTELLIGEINCE APPLICATION AND BENEFITS TO HUMAN LIFE
ABSTRACT
This study was intended to examine the historical development of artificial intelligence. This study was guided...
THE EFFECT OF GENDER ON CAREER CHOICE OF SOME SELECTED SECONDARY SCHOOL STUDENTS
ABSTRACT
This research work is aimed at identifying the influence of gender on career choice of some selected second...
